Yes, it's true. Stardoll has signed an agreement with the company who makes Barbies and Etc. It was official on February 8, 2011. Stardoll and Mattel are trying to take Stardoll brand from being virtual to physical. Meaning toys, clothing, that type of thing. Their first product will be available to the world in the autumn of 2011.
“We are pleased to be working with the world’s largest toy company in a partnership that will see Stardoll moving from the virtual into the physical world,” said Mattias Miksche, CEO of Stardoll Network from Nuremberg where he is a featured speaker at the International Toy Fair. “This year we are very focused on entering the licensing space so that our members can experience Stardoll in new and exciting ways; Mattel is making this a reality for them.”
I think this might be an interesting ordeal we soon will be facing. I wonder how it will play out. So watch out Stardollians, you soon will be watching your little sister play with stardoll toys and you will wear stardoll clothing soon enough.
This has been Sammy bringing you the latest Stardoll news.
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